If you’ve read any of our other blogs, you know how much we appreciate what Google can offer. And the same holds true for what they can do to promote your business. This doesn’t mean you have to spend a lot with Google to reap the benefits – although they would love for you to consider Google Ads in your marketing strategy.
One FREE tool they offer that helps you reach your customers on search and maps is Google My Business (GMB). It’s much more than just a business listing; you can add all sorts of information to your Google My Business profile, including the services you offer, dates and hours your business is open/closed, even photos of your team and office. For those of you who don’t yet have a business website, Google also lets you create one in minutes. All you have to do is complete your free business profile, and Google pulls that information directly to your new GMB website, giving you another touchpoint with your customers.
One of the best features we’ve found for our clients is the GMB’s ability to help you engage with your current and potential customers through reviews, and posts.Got an offer or event you want to share? GMB gives you the option to construct highly visual results-driven content complete with call to action links that allow you to direct traffic straight to your website, or even call your place of business. No physical place of business? No Problem. Home-based and service-area businesses can list their business details to appear on Google with or without a physical address.
You also get to see how your customers and potential leads interact with your listing – in real time – through searches, map actions, and clicks on your posts. Then use that information to share an offer directly with those who follow your business. You can even allow your customers to book services with you directly from your listing. It’s just that easy.
New to Google My Business? You can get set-up in a few simple steps:
- Sign-up and Review your Business Listing
- Verify Your Business (This part can take time. For most businesses, you can verify ownership over the phone, via SMS, or by requesting and receiving a postcard to your address from Google.)
Need help getting started? Contact our team about GMB management services and see how quickly you can connect with current customers and new leads for your business.
